Call me Bram! I like to write about product management, business, technology, and how can we make the best out by understanding how it works.
Introducing myself in 3 bullet points!
- Indonesian with two boys and one lovely wife, #kaburajadulu to Singapore;
- Product Lead at BlueSG, making mobility become affordable and sustainable;
- In my free time, I 🏃🏻 Run, 🚴🏻♂️ cycle (but under hiatus), ⚽ futsal, or 🎾 Tennis
The longer story, if you are interested.
I spent my first 9+ years of career as IT Business Partner (more like internal product manager). As computer science graduate that aspired to become software engineer, I got exposed to Supply Chain and Distribution, which I found super interesting. I delivered many projects, met lots of great people which become friends.
The next 5+ years are completely different. I made a jump to Product Management. I started to see the world differently. I was in two sided (later become three) sided marketplace. How to satisfy drivers, merchants, and consumers? Lot of stuff to work on, but learned a lot from brilliant people there.
One thing led to another, I moved on to smaller company in Mobility with very strong Product Market Fit, and here I am now! Figuring out how can I make transport affordable and sustainable.