Portfolios

Hi, I’m Bram — a product and tech leader with over 15 years of experience driving digital innovation, scaling B2C products, and building high-performing teams across Southeast Asia.

Here are a few product stories that highlight how I solve problems, scale solutions, and create impact.

BlueSG 2.0: Reimagining Urban Mobility in Singapore

Product transformation of BlueSG’s core platform. From replatforming the legacy system to introducing a Charger-less Station concept

Move-IT Philippines: Relaunching a Market Leader

A full relaunch of the Move It app, collaborating with 16 tech teams across the company, successfully increased the number of rentals by 30%

Grab Drivers: Empowering the Everyday Hero

From parking reimbursements, shift management, to incentive programs, the journey of improving driver earnings and fulfillment efficiency

Kawal Haji: A Pro-Bono Tech Mission for Pilgrims

A crowdsourced issue escalation platform for Indonesian Hajj pilgrims. Successfully handed it off to the Ministry of Religion (Kemenag).

Global Tea Procurement Integration

integration of global tea procurement into SAP, centralising transactions and generating significant savings. This project laid the groundwork for Unilever’s global procurement visibility and control.

Supply Chain Optimization Across Southeast Asia

Managed a team of IT Business Analysts to improve supply chain systems in Singapore, Malaysia, Myanmar, Cambodia, and Laos. This involved stakeholder management, IT project rollouts, and efficiency gains.

Heading Korea IT: Transforming Business at Scale

integration of global tea procurement into SAP, centralising transactions and generating significant savings. This project laid the groundwork for Unilever’s global procurement visibility and control.